Three Brain Dead Excuses To Raising Prices!
It’s staggering just how much “dread” fills a chiropractor when I say these three words… “RAISE YOUR PRICES” The psychology around raising prices has everything to do with your understanding of just how irrational and powerful the FEAR OF LOSS is within a human being! Fear is often overcome by understanding some facts, and some in the […]
Are You Tired Of Hearing These Sentences?
I know I am not alone when I say, I am tired of hearing the following sentences: “I need to go home and think about it.” “I’ll just have this session now and then see how it goes.” “Let’s see what my insurance covers and go from there.” “I’m so excited, today is my last […]
Why You Need To Become a Fearless Leader | Part 2
**BUT LISTEN UP…..THIS IS IMPORTANT!!!** (Continued From Part 1) It all depends if you are AT “EFFECT” or AT “CAUSE” of the said emotion or in this case “anger” or “impatience”. For a second imagine a Tennis player serving…. Being at “effect” of an emotion means that the emotion in a way is “controlling” you. Imagine […]
Why You Need To Become a Fearless Leader | Part 1
Leadership is about getting as many of your team “looking” in the same direction as possible. The word ‘same’ or ‘unified’ springs to mind when we talk about leadership. In stark contrast, management is all about embracing the fact that each and every individual is different and making sure they feel that their own […]
How Do I Spend 4 hours a Week Running My $7 Million Dollar a Year Business? Part 2
What To Do Next…continued from part 1 I’m convinced that there are only two main “capacity” blocks that exist. The first is a genuine “time” capacity we all have. It is certainly true that every one of us has completely different time commitments and restrictions etc, but it’s a fact that we have them. No […]
How Do I Spend 4 hours a Week Running My $7 Million Dollar a Year Business? Part 1
The Less I Do … The More I Make! Sounds super cheesy doesn’t it… and quite honestly it feels slightly uncomfortable even writing the headline. Actually, a better word than “uncomfortable” would be “braggy” or “arrogant”. Or at least to me, it often feels like that. I’ve never been all that good at “tooting my […]
The Winners And Losers Of The Covid Business War!
What a journey this has all been. There were winners and there were LEARNERS ….. This month I’ve summarised what the “winners” all had in common. There were really only 5 things that winners had in common. I am ever so grateful and honoured to have been in the position to serve my inner circle. […]
Done Is Better Than Perfect…
I often warn not to confuse the concept of simple and easy. Simple and easy are two very different concepts. I certainly make many mistakes as a businessman and I am by no means a “complete” or finished product. I still have much to learn, but so far so good… My business was literally a […]
Covid Business Lessons I learnt From Peloton
For those of you in my Inner Circle, you may or may not know that I recently purchased a Pelton. And it’s no secret … I LOVE IT 🙂 Purely from a marketing perspective, I would suggest you get one. The psychology of how they get engagement, follow up and create a journey for their […]
The most successful reactivation and online new patient strategies I have ever seen in chiropractic…
I will never forget the morning after the first lockdown was announced ……. March 2020… sitting at the phones at 7am in the morning hoping like hell by some miracle they weren’t going to ring… and everything was going to be normal… But boy did they ring …… off the hook … for hours ….. […]
