
Getting and Using Powerful Testimonials
I want to talk about demonstrating social proof via testimonials. It’s a slightly different topic but remember it’s not about the content, it’s about the
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I want to talk about demonstrating social proof via testimonials. It’s a slightly different topic but remember it’s not about the content, it’s about the

A very interesting concept is that of the market valuing your service quite literally based on price. In short, one of the key reasons to

A great management analogy states, “How you start a relationship is generally how it continues”. This is why many companies engage in onboarding and orientation

More Farming Less Hunting The words “new patient bookings” or “new patients” are quite literally akin to a chiropractor’s aphrodisiac, or a seductive “quick fix”

THE QUEEN… wow! It’s pretty amazing that it’s been 70 years since Queen Elizabeth II first sat on the throne. Isn’t that quite something? For

I’ve been teased many times in my life about some of my guilty pleasures. One such guilty pleasure happens to be theatre. If you’re raising

Let’s now talk about how to use the principles I’ve talked about to create effective follow-up campaigns that turn leads into prospects and then into

Join my FREE 2021 LIVE Covid marketing planning webinar! There is a concept in Marketing called “permission-based marketing”…. In its most simplistic explanation, it just

There is absolutely no place for the following in ANY new patient examination… BEFORE I REVEAL THEM… Let me briefly explain the psychology of what’s

Honestly I can’t quite explain it!!!!! I reviewed all our stats yesterday and the amount of new patients we are seeing is STAGGERING…considering the following!
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