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Mastering Expert Positioning: The Power of Public Speaking

Public speaking is one of the fastest and most effective ways to establish yourself as an expert in your field. While being a published author is also an incredible tool for credibility (and yes, you should definitely write that book!), even authors typically embark on speaking tours to promote their work. Why? Because stepping onto a stage or speaking on media platforms like radio or TV can provide nearly instant authority.

For many, the idea of public speaking is daunting—it was for me too. I’ll never forget the times I fainted on stage (yes, it happened more than once!). But I didn’t push past this fear because I wanted to; I did it because I needed to.

Now, with over 500 keynotes and countless hours of speaking experience, I’ve learned some game-changing strategies to not only survive but thrive on stage. Whether you’re just starting or looking to elevate your skills, these tips can help you shine.

1. Ditch the Overwhelming PowerPoints

Too many slides can make your presentation feel robotic and uninspired. If you use slides, stick to a few key visuals or themes. Avoid overcrowding them with bullet points—your audience doesn’t want to read along; they want to listen to you.

Instead, consider more dynamic tools like flip charts, whiteboards, or even handwriting software. These “imperfect” methods often feel more genuine and engaging, helping you connect authentically with your audience.

2. Enthusiasm Is Your Secret Weapon

Mistakes happen to everyone, even seasoned speakers. But your energy and passion can overshadow any slip-ups. If you’re excited about your message, your audience will be too.

3. Structure Your Opening

The first few moments on stage are critical, especially when nerves are at their peak. Craft a strong, rehearsed opening that sets the tone and grabs attention. Once you’re past the initial moments, your confidence will naturally grow.

4. Don’t Confuse “Feel Good” with Impact

Inspirational talks have their place, but they don’t always drive action. Some of my most effective presentations—the ones that converted audience members into clients—were practical and straightforward, not just motivational. Your goal should be to leave the audience with value they can act on, whether it’s a fresh perspective, actionable steps, or a clear solution to a problem.

5. Be Authentic, Not Perfect

Audiences connect with speakers who are real. Share personal stories, show vulnerability, and let your personality shine through. People want to engage with humans, not flawless robots.

Public speaking isn’t just a skill; it’s a superpower that can catapult your career or business to new heights. Whether you’re addressing a small group or standing in front of thousands, remember: you don’t have to be perfect, but you do have to be you.

Take it from someone who’s been there (fainting episodes and all)—you’ve got what it takes to own the stage.

Love and light,
Ryan

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