If you’re not running informational talks in your clinic, you’re leaving a powerful patient acquisition strategy untapped. These events are perfect for turning cold leads into warm, engaged clients eager to take action on their health.
Whether you’re hosting a dinner with a doctor or simply offering an informational talk without the meal, the goal remains the same: get people in seats and make a compelling case for why they should choose your practice.
Our experience, backed by countless success stories, shows that dinner isn’t necessary to make these events a win. Social media strategies alone can effectively bring in attendees, and with a well-prepared talk, you can achieve conversion rates that make the effort more than worthwhile.
What Makes Informational Talks So Effective?
Doctors who have attended our two-day bootcamp and mastered the art of these talks are consistently closing 80%—sometimes even 100%—of the room into an initial examination. Beginners typically convert at least 50% of their attendees, and the results speak for themselves.
This isn’t just about generating leads; it’s about attracting motivated prospects. Informational talks help you build rapport and establish authority before you even offer solutions, making follow-up consultations easier and more effective.
The Lazy Chiropractor’s Secret Weapon
Let’s be honest: running a practice keeps you busy. Between patient care, team management, and marketing efforts, your time is stretched thin. This is where informational talks shine.
Picture this:
You’ve just wrapped up a busy adjustment session, and as you step into the reception area, you’re greeted by a packed room of 20, 30, or even 60 people—all there to hear you speak. They’re mingling with your team, eager to learn.
They move into a meeting room where you deliver a compelling, educational talk using one of our proven scripts. In just 45 minutes, you close 80% of the room into paid initial consultations. That’s 10 to 30 new patients in less than an hour.
Does it sound too good to be true? It’s not. Hundreds of testimonials from Inner Circle members and countless successes in my own practices prove this method works.
Why These Events Are a Magnet for Quality Leads
Informational talks aren’t just about numbers—they’re about quality. Attendees are more likely to be motivated, high-quality prospects because they’ve already demonstrated commitment in two critical ways:
- Time Commitment: They’ve set aside an hour to attend your talk, signaling genuine interest in their health and your expertise.
- Financial Commitment: They’re often willing to pay for an initial consultation, which is usually discounted as part of the event.
By the time they reach a report of findings, they’ve navigated multiple “hoops” and are still eager to engage with your practice. This level of buy-in means these clients are not just leads—they’re ready for action.
The Ripple Effect on Conversions
Beyond the immediate influx of new patients, these events naturally enhance your sales and conversion processes. The rapport you build during the talk simplifies future consultations. Your attendees already trust you, making it easier to recommend solutions that resonate with their needs.
How to Organize a High-Impact Informational Talk
Running a successful informational talk doesn’t have to be complicated. Focus on these four core elements:
1. Get People to Register
Promote your event through social media, email marketing, and in-practice advertising. Highlight the value they’ll gain and create a sense of urgency to secure their spot.
2. Ensure Attendees Show Up
Send reminder emails, texts, or calls leading up to the event. Emphasize the benefits of attending and the limited availability of spots.
3. Deliver Value on the Day
Craft an engaging, educational presentation tailored to your audience’s needs. Use relatable examples, simple language, and visuals to keep them hooked.
4. Convert Attendees into Clients
Wrap up your talk with a strong, confident call-to-action. Offer a discounted initial consultation as an incentive, and use a clear, persuasive script to close the deal.
Why You Should Start Now
Informational talks are a proven strategy for generating new patients while strengthening your rapport with your community. They’re easy to execute, highly effective, and a significant time-saver for busy practitioners.
So, if you’re ready to experience steady growth, increase conversions, and simplify your sales process, it’s time to make informational talks a cornerstone of your practice.
This post is an excerpt from my new book, Practice Growth: Speaking Secrets, where I break down the strategies you need to succeed. Get your free copy at ryanriederbooks.com and start transforming your practice today.
Love and Light,
Ry
