The Less I Do … The More I Make! Sounds super cheesy doesn’t it… and
quite honestly it feels slightly un- comfortable even writing the headline. Actually, a better word than “uncomfortable” would be “braggy” or “arrogant”. Or at least to me, it often feels like that.
I’ve never been all that good at “tooting my own horn”. Actually, FYI, my single most consistent feedback I have gotten from the many conferences, masterminds and coaches I’ve had, is a variation of the following …… you’re
a bit too “humble” or “apologetic” or… you need to “toot your own horn” a lot more…. followed by… DO YOU HAVE ANY IDEA HOW INCREDIBLE IT IS, WHAT YOU HAVE ACHIEVED?! Of course, to me, it never seems that way!
As I write this, I’m on holiday for Christmas away from my 9 practices and 7 million dollars a year annual revenue business. Not to mention running another “side hustle” 7 figure coaching and consulting business and closing two property deals that will be worth over 2 million dollars in real estate value!
Well, I guess when I put it that way… I HAVEN’T DONE ALL THAT BADLY!
My Days Are Pretty Lazy!
You may think that I work “like a dog” to achieve that. The truth is, I probably don’t work as hard as you may think. In fact, I’m willing to bet by the standard definition of “work”, you work much harder than me!
I certainly put in bursts of incredible productivity
…i.e. late nights and early mornings … but across the year you would be shocked at just how “little” I do!
Please do not get me wrong, with two kids and three 7 figure businesses … of course, it’s pretty manic. But I’m still willing to bet, that it’s at least half as manic as someone in a full-time job or most running a full-time practice!
We All Have the Same 24 Hours, How Are You Using Yours?
Ticking off a “to do” list or “checking emails” does NOT make you money! We humans have this inbuilt “need” to check off a list. Most of the time, for the sheer purpose of “feeling” productive or “feeling” like we are achieving something. You have got to understand that you will NEVER check off your “to do” list in business or life for that matter… it never ends, and you will NEVER finish the “business game”. So, the game becomes less about ticking off a list and more about ticking off THE RIGHT LIST.
Just Three Things Per Day!
I’m convinced that huge wealth, health, impact, service and legacy is on the other side of JUST three high ROI
(return on investment) tasks a day. There is a saying “if everything is important then nothing is important!”
But do you have the discipline to THINK about what it is today, with limited time capacity that we all have, that can move the needle substantially. That means at times ignoring the “messy” in the knowledge that, for example, cleaning up the letterhead design does absolutely sweet bugger all in our effort to MOVE THE NEEDLE …. THINK!
THINK, I’m going to try and drum that into you!
As the owner and leader of your business and LIFE, your job is to think dammit. So few take the time to actually think!
What needs to get done today? What really needs to get done that will actually move me in the right direction of achieving my dreams?
Hint: It ain’t choosing the colours of the next leader head!
What To Do Next!
I’m convinced that there are only two main “capacity” blocks that exist. The first is a genuine “time” capacity we all have. It is certainly true that every one of us has completely different time commitments and restrictions etc, but it’s a fact that we have them. No exceptions. We are limited in the available time we have, to commit to any one area of our life. Therefore, managing what we do in that time becomes IMPERATIVE to your success!
The second is a capacity on “skillset”. This may be that we have a skillset gap with regards to financial literacy, marketing, tech etc. Either way, we are all pretty terrible at quite a few very important business needs.
Both can be solved with LEADERSHIP and MONEY.
Leadership: If you are going to achieve anything substantial, you’re going to need to learn the leadership, communication and business skills to build, develop and grow a team. The “lifestyle” practice with no front desk assistant or no team IS THE BIGGEST LIE EVER SOLD TO CHIROPRACTORS!
That is only sold to you by people that haven’t taken the time or invested the resources to learn how to grow a team themselves. They lack skill and boy is it a massive skill to lack. In fact, it has to be the skill most needed to create a life of freedom.
Even a “lone ranger” type entrepreneur has to at least develop the skills to outsource the many facets of a business. Trust me, that in itself needs a thorough understanding of this topic.
People are people and no matter their association with you or your business, they will still gravitate towards the entity or person that allows them to grow and demonstrates leadership qualities. It’s a survival mechanism.
Simply not attending to the many facets needed to run a business, like marketing, finance, operations etc, or pretending that “you’ve got it” when we all know that isn’t the case, is business delinquency!
If you think managing people is difficult (which it is) try managing an empty bank account and no time! I promise you will quickly realize that the perceived pain of doing so … will outweigh the pain of not.
A “lifestyle business” … is nothing more than a “no freedom”… business.
MONEY: I was once taught, that you do not have a problem if you have enough money to solve the problem!
The point of operating at insane profit margins is NOT to simply pocket it all. Yes, it’s nice to have…but it’s nicer to have what it can afford you. Freedom and speed. This is created by using capital to buy skillsets, assets or hiring more team members. That’s freedom!
Both Leadership and Money Are Results NOT the Goal!
They come as a happy byproduct of learning the skillset of business. People overcomplicate business. It’s simply learning systems and structures that are involved in the pursuit of serving as many people as you desire and want.
This is hard! And out of hard things, come character. Character is often spoken of in good leaders and money, more than often, follows not only character but good leadership!
Become a good business for the leader you become, on the pursuit of the “thing” … and the profit and freedom will follow!
Love and light,
Ryan
