It’s not “what” you need to grow, but rather “who” you need to grow ..
I’ve done 73 in person (zoom) consultations since 2023 started, and the very first one I did was with a young doc (one of my inner circle clients) that opened his practice this year, and is absolutely SMASHING IT!
We jumped on a call, and he started the conversation with, “Tell me WHAT I need to do, to get me to the next level”… and then he took a deep breath, and then proceeded to rattle off a list of stuff he still needs to get done.
It was a good list of ‘To Do’s’
A list that if implemented will certainly move him in the right direction.
So my response to him was, “So you do actually know what to do… in this case knowing ‘what’ to do isn’t the problem is it?”
He had (as do most chiropractors) a “who” problem.
I’ve often said that in my experience. The LESS a chiropractor personally does, the busier they get.
Let me emphasise a point here! I did NOT say, the less they GET DONE the busier they get! Of course to be successful you need to GET SHIT DONE, but as you get busier serving more people, THE LESS TIME you have for a lot of the business fundamentals.
That doesn’t mean that you get to “ignore” these things. Things like marketing, sales,
finance, management, leadership, meetings etc.
BECOMING A VICTIM OF YOUR OWN SUCCESS!
You see as you get busier, your focus needs to shift to WHO… NOT WHAT… and the plague of many practice owners is that they have, quite frankly ZERO IDEA, how to hire, manage and create a ‘killer culture’ so that they
- Attract A players
- Keep A players
I work with hundreds of practices around the world now and the amount of practices I work with that reported a near 100% turnover of staff in a year is quite frankly scary, and more importantly absolutely devastating to your momentum.
HOW DO YOU DO IT RYAN!
I know you’re looking for a “swipe and deploy file” or a “copy and paste” formula, or even a checklist or blueprint from me, but the truth is… that’s like asking me for a “copy and paste” checklist to be a “good parent”. It doesn’t exist.
But i tell you what.. START HERE!
Take a long hard look in the mirror and ask yourself the following questions…
- Is this really an EPIC place to work?
- Is my team really growing as people?
- Am I inspiring them or is this place inspiring?
- Are they happy?
- Do I like going into the office to “hang out” with them?
- Am I really hiring A players?
As they say, the first part to change is AWARENESS and I’m guessing that if you didn’t like the answer to the list of questions above, it’s time to start working on culture, the team, and making sure you hire, keep and inspire the ‘A players’.
I guarantee you that no matter what “campaign” I teach you, or what slick sales strategy you learn from me… IF YOU DO NOT GET THIS SORTED… it will forever plague your growth and the level that you can potentially serve at.
YOU not only need a team… but an EPIC one to achieve EPIC things!
Love and light!
P.S To get more information about how to grow your practice, grab a FREE copy of one of my Amazon best-selling books, providing the answers which you’re looking for- just pay shipping! (RRP $19.95) Click Here!
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