The marketing world has changed dramatically in recent years, and Google Ads is one of the platforms driving this transformation. Indeed, Google Ads is one of the most effective methods of paid online advertising. We’ve been using Google Ads for many years across our agency service and it’s brough much success to a lot of our clients.
Typically we run search advertising, which specifically targets people that are searching through the Google platform. Our ads will then connect the dots through keyword targeting to ensure our ads are shown when a relevant search is made. For example, if someone searches ‘Back Pain Relief’, as this is relevant to the services our business offers, we want to ensure we’re ranking within the top 3 results so that people click on our advert before anything else.
There are 5 KILLER reasons why you should be running Google Ads (if you’re not already), to ensure you’re giving your business the best opportunity at generating good quality new leads.
Reason 1: It Increases Leads & Customers
Google Ads is one of the best tools out there for lead generation. Using search ads, you can target people directly to click on your ad which sends them to a landing page, whereby they can opt-in to a ‘special offer’.
Google Ads allows you to focus on the people who are searching for what your business offers. This means you can continually refine your searches so that only the people who want to buy your services are shown the advert in their search results.
Reason 2: You get a higher return on investment
Unlike other marketing strategies, Google Ads makes you pay only for ads people click on, meaning you can refine the type of clicks you want to generate. This does take some time though, but once you have an advert that starts to generate high quality clicks, you can focus more of your budget to generate more of those high quality clicks.
Additionally, the people clicking on your ads are actively searching for a service that you’re offering, so they are more likely to engage with your webpage.
Reason 3: It’s a flexible marketing platform
Anyone who uses Google Ads regularly will tell you that it’s an extremely flexible marketing platform. You can easily customise campaigns to focus on specific types of online users. For example, you can target people by location, the type of device they’re using or the demographic of a user.
In addition to this, you can manage the budget easily so that you’re pushing more budget to certain areas of your campaign. You can set daily budgets and limits on the amount you’re willing to spend on clicks for specific keywords.
Reason 4: You find more about your IDEAL customer
It’s important to get into the minds of your ideal customers. Understanding your audience makes it much easier to deal with customers and find out what they want.
Google Ads yields information about customer habits and requirements that business owners of previous generations could have only dreamed about. Some of the valuable data Google Ads lets you learn about your customers include the keywords they use to find your website, their location, the devices they use, and the times and days they search.
You can use this information to improve your products and services, as well as to refine your marketing efforts so that you do not waste money advertising to people who are not interested in what you have to offer.
Reason 5: Google can generate high-quality traffic sources
Because of Google’s market dominance and massive customer base, the search giant can send businesses a huge amount of traffic every day, depending on the amount you’re willing to spend.
Google prides itself on displaying relevant content and ads, and the company continues to evolve and improve its search engine algorithms to produce the most relevant search results and ads.
Conclusion
In conclusion, these 5 reasons are enough to inspire you to start creating your own Google Ads campaign. Initially, I would recommend starting small with your budget and working your way up as Google Ads will intentionally learn more about your web page the longer you keep your ads running.
Love and Light,
Ry
