There is a very amusing interview with Richard Branson where he goes on to describe how it was impossible to sit for a meal with Nelson Mandela (one of my hero’s) and him not get at least $1 million dollars out of you for one of his charities etc…
A.K.A. SELLING
The word “selling” has such an interesting effect on most groups but even more so in the chiropractic profession.
The mere mention of the word can send many running. In fact I am pretty sure someone receiving this very email will unsubscribe just because of the next sentence…
IF YOU DO NOT SELL NOW…YOU MAY NOT SURVIVE!
AN INTERESTING CONCEPT TO PONDER!
1) WHY THE WORD SELL IS SUCH A TRIGGER FOR YOU/US?
Well the truth of the matter is that EVERY SINGLE one of us has had a bad experience with “sales person”. Words and images like pushy, car salesman, and door to door salesman and gruby suits are conjured up from experiences we have had in the past with “sales people”!
The truth is though, you get to choose who your sales role models are…for me…sales role models like Nelson Mandela and Ghandi and Martin Luther King are who I choose to “trigger”.
These people had to SELL the concept of equal rights etc to entire nations. They had to promote, take a stand , shamelessly sing from he proverbial rooftops their message and sell “the thing” and in the process they changed the course of history…
SELLING THE IDEOLOGY OF BEING BETTER HUMAN BEINGS!
I ask you, how is that any different from marketing and selling an incredible product or service that changes people lives, like chiropractic?!
Selling is natural and part of being in business and while most being dont like being “sold to” everybody likes to buy.
You will NEVER really take your practice and therefore income and therefore lifestyle to the next level, until you realise that…
Sales = income and income = lifestyle
Now more than ever you need to know how to SELL because you’re not selling FOR YOURSELF…
Your selling for your communities and your employees and your family…
They need you to prosper!
They need you to be abundant!
They need you to sell to serve them!
They flat out NEED YOU, now more than ever!
SELLING IS SERVING!
The first book I ever read on sales was by Brain Tracy…it was a piece of sales art that helped me not only to sell better, but structure and position the “sale” so that its way more “natural” and “effortless”! If you wanna hear him live, he will be joining us next week where we will both show you exactly how to position your care plans, prices and services differently in a “recession economy”!
Hope you join us!
Love and light,
Ryan
