Ok so I will be honest…I was shitting myself when the first email and text went out…
WAS IT GOING TO “WORK”????
It’s been a long time since I have had that feeling.
We built 8 practices and nearly $7 million dollars a year in revenue – something less than 1% of businesses on the planet will ever achieve!
And essentially we had to start from scratch again!
BUT I knew I had a 2 trump cards…
1. MY PATIENT LIST
2. MY MARKETING SKILLSET
Lets talk about your patient list…
Quite honestly right now it is BY FAR the most valuable asset a business can have!
New customer acquisition is going to enter a phase where we see the cost of acquiring new patients sore for a small while!
Honestly you really shouldn’t be spending too much money on that right now, although we have tested extensively and have solutions for you.
What you should be spending almost ALL your time on is segmenting your customer list into specific reactivation campaigns vs. multi-media.
THEN, communicating a specific message purposefully crafted for each!
BUT IT’S WORKING!
So spent time now diving into the DATA…
On average it costs 10-15 times more to acquire a new customer as appose to communicate and reactivate with an old one!
GO ALL IN ON THAT! TRUST ME!
If you want some help just join us on my three-part training coming up!
Register today at http://lockdowntorelaunch.com/course-registration
Hope to see you soon.
Love and light,
Ryan
