In today’s hustle-driven world, chiropractors, entrepreneurs and business owners are often told they can “have it all.” But a powerful truth shared in my recent video masterclass flips that myth on its head: you can have anything you want, but not everything at once.
This simple yet transformative insight lies at the heart of building a successful, scalable business—particularly in service industries like chiropractic and healthcare. I have over a decade of business coaching and hands-on experience to deliver a masterclass in long-term thinking, consistent execution, and strategic sacrifice.
Let’s break down the key lessons and how you can apply them to achieve real, lasting results.
The Power of Long-Term Commitment
Most people drastically overestimate what they can achieve in three months, and underestimate what they can accomplish in five years.
Whether you’re sending out monthly newsletters, following up with birthday cards, or running email campaigns, results aren’t instant—and they shouldn’t be. Practice Owners need to commit to at least a year of consistent effort before judging the effectiveness of a strategy. That kind of patience builds momentum and brand trust.
Why it matters:
- It encourages disciplined focus and persistence.
- It aligns with how real relationships and loyalty are built in business.
- It helps you avoid jumping ship too soon when results feel slow.
Consistency Is the True Growth Engine
If there’s one word that shows up repeatedly in this message, it’s consistency. Fancy marketing campaigns and big business moves are great, but sustained success comes from small actions done regularly—like keeping in touch with clients through personal, recurring communication.
Regular touchpoints such as email newsletters, birthday greetings, and check-in messages build familiarity and deepen relationships—especially in people-focused professions.
Takeaway tip:
Start with one client communication initiative and commit to doing it monthly for a year. Track engagement and stay the course.
Strategic Sacrifice: You Can’t Have It All—Yet
“You can have anything you want, just not everything at once.” This quote encapsulates a major truth of entrepreneurship: prioritisation matters.
For example, one chiropractor I worked with generated £250,000 in a single Saturday. That’s an extraordinary outcome, but it came with sacrifice—working weekends, long hours, and consistent systems in place. The message here isn’t about overworking—it’s about choosing your moments strategically and being willing to make trade-offs when building toward long-term goals.
Insight:
Saying “yes” to a high-income weekend might mean saying “no” to short-term lifestyle perks—but it’s a trade-off that pays dividends when aligned with your bigger vision.
The Value of Initiative in High-Performance Teams
One of the most practical takeaways from this talk is for anyone working within a small business or startup team: take initiative.
Team members who solve problems before being asked, who communicate clearly, and who take ownership of their tasks are priceless. These people free up the business owner to focus on growth, strategy, and leadership.
What to do:
If you’re part of a team, look for opportunities to “own” responsibilities. Report back with clarity. Show you’re thinking ahead.
For leaders: Cultivate a culture where initiative is recognised and rewarded.
Mindset, Patience, and Strategic Communication
It’s not just about what you do—it’s about how you think and how you communicate. There is clear accountability, ongoing updates, and shared understanding are crucial to smooth operations.
More importantly, I encourages chiropractors to ground your actions in a clear self-concept and professional philosophy. When you know who you are and what you’re building, it becomes easier to resist distractions and stay committed.
Tip:
Revisit your business “why” regularly. Anchor your daily tasks to your long-term vision.
Bonus Insight: Time Flies—So Plan Like It
Reflecting on 12 years in business, here are some notes to help, because believe me five years pass quickly—but those years can completely transform your life if used wisely.
This serves as a gentle reminder:
- Start now.
- Stay consistent.
- Play the long game.
Conclusion: Build Success One Intentional Step at a Time
I guess what I am trying to say here is, a refreshing antidote to today’s obsession with instant results. True success in business is built through consistency, focus, and long-term vision—not overnight wins or trendy shortcuts.
You can absolutely achieve what you dream of—but you must be willing to prioritise, to wait, and to work steadily toward it.
Whether you’re a chiropractor, entrepreneur, or team member, the path to meaningful success lies in doing the simple things well—over time.
Let your actions compound. Your future self will thank you.
Check out the full Youtube Video BELOW:
I believe in you,
Love and Light,
Ry
