One of the most impactful lessons in business—and in life—is this: To achieve what others don’t, you must be willing to do what others won’t. It’s simple in theory, but as we know, simplicity doesn’t always mean easy. In fact, the gap between knowing and doing often separates the good from the great.
Whether you’re running a chiropractic practice, leading a team, or building a business, timeless wisdom holds true: It’s not about discovering the next big strategy but mastering and refining what already works.
Simple Doesn’t Mean Easy
Have you ever thought about how many handwritten thank-you cards you could send? Chances are, quite a few. But how many of us actually make it a regular habit? These small gestures—writing cards, remembering clients’ milestones, or even knowing their kids’ names—may seem insignificant. Yet they create a ripple effect that transforms how people perceive and connect with your business.
Dr. Veda, a student of B.J. Palmer, wrote about these principles over a century ago. Even back then, workshops, handwritten cards, and reconnecting with past patients were staples of success. The tools we use today have evolved, but the principles haven’t.
So why don’t we do these things consistently? It’s not because they’re hard; it’s because they require discipline, intentionality, and a commitment to execution.
Certainty: The Cornerstone of Success
One of the most powerful qualities in business is certainty. Certainty builds trust, and trust drives retention. This is particularly true in chiropractic care or any relationship-based business. When you deeply believe in the value of what you’re offering, it shows.
But here’s the catch: certainty isn’t innate. It’s learned. And it grows through understanding, practice, and experience.
If you’re leading a team, cultivating certainty in your staff is your responsibility. Create environments that foster learning—whether through philosophy, science, or technique—and expose your team to information that strengthens their confidence. Remember, certainty isn’t a destination; it’s an ongoing pursuit.
Training: Repetition Builds Mastery
Success doesn’t happen by accident—it’s the result of consistent effort and disciplined training. Whether you’re improving patient retention or fine-tuning a sales process, the secret lies in relentless practice and feedback.
Think of professional athletes. Even after a win, they review game footage, analyze their performance, and train harder. The same principle applies to business. Train your team not just when things go wrong but also when they go right. Analyze successes to uncover how they could be even better.
In practical terms, this means role-playing conversations, refining scripts, and analyzing interactions with clients. It’s about creating a culture where feedback is welcomed and viewed as a tool for growth, not criticism.
Process: Perfect the Basics Before Scaling
We often rush to adopt new strategies or technologies, hoping for quick fixes. But the truth is, long-term success comes from perfecting the basics. For instance, instead of chasing new marketing tactics, focus on executing existing ones at a higher standard.
- Handwritten Notes: Are you sending them consistently?
- Workshops and Events: Are the emails, landing pages, and follow-ups aligned and effective?
- Client Interactions: Are you and your team truly present, remembering details, and making clients feel valued?
It’s not about doing more; it’s about doing better.
Personalization: A Small Effort, a Big Impact
In business, the smallest details often make the biggest difference. Remembering a client’s upcoming vacation or their child’s name may seem trivial, but it leaves a lasting impression. Personalization isn’t just nice—it’s essential.
Start by implementing systems to track client details, automate reminders, and make these interactions seamless. When clients feel seen and valued, they’re far more likely to stick around.
Environment Matters
Never underestimate the power of the environment you create. From the music playing in your practice to the conversations at the front desk, every detail shapes the client experience.
Imagine lying down for an adjustment while overhearing negative news on the radio—it’s far from calming. Now contrast that with an environment filled with positivity and encouragement. A small shift in attention to these details can dramatically improve your clients’ perception and their willingness to return.
Action Steps for Consistent Growth
Let’s break it down into actionable takeaways:
- Certainty: Foster confidence in your team through education, exposure, and repetition. Encourage a culture of learning.
- Training: Establish a consistent training regimen. Role-play scenarios, analyze interactions, and provide feedback regularly.
- Personalization: Track client details and incorporate personal touches in every interaction.
- Process: Audit and refine your existing strategies. Focus on execution over innovation.
- Environment: Optimize your physical and emotional environment to align with your business values.
Final Thoughts
Growth isn’t about chasing shiny new strategies—it’s about perfecting and consistently executing the fundamentals. As Jay Abraham once said, there are only three ways to grow a business: attract more customers, increase average transaction value, and increase customer retention. Mastering these basics with intention and precision will set you apart.
Watch the Full Youtube Video BELOW:
Keep moving forward, slow and steady.
Love and Light,
Ry
