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Just for context…being closed for 8 weeks cost us over 1 million-dollars!!!! YES, YOU READ THAT RIGHT! I’m not some guru teaching you theory from some lofty tower… I share your pains, challenges and frustrations. I have skin in the game.  And just like you I had to hustle, and hustle hard… Here are some…

There is a strategy I have used many times across my 8 practices and taught to many of my clients and the results are the same, EVERY TIME! RECORD MONTH EVER IN COLLECTIONS! My last post dealt with the psychology of why practice owners don’t raise prices. This post deals with the “HOW TO”… So here is the…

The psychology around raising prices has everything to do FEAR OF LOSS and understanding your relationship with it! It’s staggering just how much “dread” fills us all at the thought of “losing” people! Fear is often overcome by understanding the facts! Here is a key fact…! You can raise your prices by 10% and still…

Honestly I can’t quite explain it!!!!! I reviewed all our stats yesterday and the amount of new patients we are seeing is STAGGERING…considering the following! We have done… NO SCREENINGS  NO LUNCH & LEARNS  NO CORPORATE EVENTS  NO DINNER WITH DOC’S If you have been following my stuff for a little while you will probably…

If I had a penny for every time i heard this sentence… “If only the CA would ‘perform’ then we will be fine” or “It the CA’s fault that all the clients are {insert excuse}” The amount of chiropractors I speak to that blame someone else in the practice for its underperformance is UNREAL.  Here…

By definition….. MOST CHIROPRACTORS are confused! The definition of “confusion” is essentially a state of not knowing where one is located. Just think about it … most chiropractors have no idea of the current state that the business is in.  What’s even worse is that they “think they do” and this simply leaves them not…

A couple years back, I had the pleasure of having a meal with an old palmer graduate who was in fact lucky enough to have met Dr. B.J. Palmer in the flesh while a student. He also had the pleasure of practicing with Clarence Gonstead and Dr. Clay Thompson. A living legend indeed! What struck…

Here are the stats… 27 of those were “reactivations” and 183 are paid new patients through Facebook and organic traffic. Our Facebook adverts are killing it…! Why?? I think it’s because everybody else has pulled advertising spend allowing us to mop up most of the market. This is the power of not operating out of retractive fear…

If there is any one thing that the insane situation has taught businesses and practice owners, its that you just have to operate the practice with more cash in the tank… The reality is…THIS WILL HAPPEN AGAIN, in some way anyway. It always does, every 10 to 15 years there is a “crash” and often a second…

NO SKIN IN THE GAME!!! Thats why I hate the traditional concept of a “consultant”… There is a brilliant book called “skin in the game” written by Nassim Taleb! In it he outlines the disproportionate risk to reward ratio often found amongst the traditional concept of a “consultant” LET ME EXPLAIN… I have coaches –…