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The Marketing Fundamentals In this extract from my New Patient Avalanche Book I’m going to help you with some marketing strategy and context. I find that a big mistake many people make in marketing is that they rush straight into specific marketing activity without understanding how it all fits together. I’ll start by telling you…

As we promised HERE’S PART 2… at our recent 007 Mastermind we held a Q&A session with Ryan and our four marvellous winners of our Business Genius Award. The session was packed with golden nuggets for running a successful practice andtips to get the best out of your team. The session was so long that…

We’re going to give you something special… at our recent 007 Mastermind we held a Q&A session with Ryan and our four marvellous winners of our Business Genius Award. The session was packed with golden nuggets for running a successful practice and tips to get the best out of your team. The session was so…

This month we spoke to someone truly special, as not only is she a valued Inner Circle member but she’s also one of our Done For You clients and in one of our Platinum Mastermind Classes. Yes, it’s none other than Charlotte McCrossin. Charlotte runs her practice with her husband Paul, and both have been…

…..and how avoiding risk and anxiety will keep you broke! The man behind Lord of the Dance can boast that his shows have been played to over 60 million people in over 60 countries and have amassed over $1 billion. Michael Flatley is said to be worth around $300 million collectively from his lifetime career…

There is a fundamental and crucial difference between investing and spending. Most people don’t really conceptualise nor understand the key differences because we’re programmed to “feel” like both are essentially the same thing due to one key factor. In most cases (but not all), investing and spending will feel the same i.e. money will leave…

The Less I Do … The More I Make! Sounds super cheesy doesn’t it… and quite honestly it feels slightly un- comfortable even writing the headline. Actually, a better word than “uncomfortable” would be “braggy” or “arrogant”. Or at least to me, it often feels like that. I’ve never been all that good at “tooting…

This specific type of event is where we get cold leads to come to our office for aneducational talk. We can either do that in the form of a dinner with a doctor or we just get people tocome to an informational talk and there’s no dinner.We have got great success with just doing an…

Let’s now talk about how to use the principles I’ve talked about to create effective follow-up campaigns that turn leads into prospects and then into customers faster. FUNNELS Funnels are the steps that someone goes through from initial introduction to becoming a customer. I’d now like to make an important distinction between what we call…

When you do a corporate talk, you will find that it has the least sales resistance. I’ve had many people do this for the first time who say, “It was the easiest sale I’ve ever done in my life.” So, it’s the easiest “screening” you’ll ever do in your life. But the hard work is…