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I often warn not to confuse the concept of simple and easy. Simple and easy are two very different concepts. I certainly make many mistakes as a businessman and I am by no means a “complete” or finished product. I still have much to learn, but so far so good… My business is literally a…

This is what every practice owner needs to know about maximising profit in the new economy! The week that we went into lockdown and had to close our 8 practices, I attended a group coaching call with Robert Kiyosaki. I will never forget what he said, “Welcome to the new economy, it’s the do more…

For those of you in my Inner Circle, you may or may not know that I recently purchased a Pelton. And it’s no secret … I LOVE IT 🙂 Purely from a marketing perspective, I would suggest you get one. The psychology of how they get engagement, follow up and create a journey for their…

I will never forget the morning after the first lockdown was announced ……. March 2020… sitting at the phones at 7am in the morning hoping like hell by some miracle they weren’t going to ring… and everything was going to be normal… But boy did they ring …… off the hook … for hours …..…

Join the free live recession proof marketing masterclass here “A recession like we have never seen before” That’s what the United Kingdom’s head finance honcho, Chancellor Rishi Sunak was quoted saying at the beginning of the Covid pandemic.. almost a year ago now … And quite frankly we haven’t even started the recession yet …. But that’s…

Yip you read that correctly, 102% growth in a Covid year! That’s someone doubling their business in the midst’s of lockdowns and business closures! I’ve been flooded with these types of testimonials at the moment and it’s really got me thinking of the key skill-sets you need to survive a Covid year from a marketing…

Join my FREE 2021 LIVE Covid marketing planning webinar! There is a concept in Marketing called “permission-based marketing”…. In its most simplistic explanation, it just means that you have created a situation where the potential new patient is thinking (consciously or subconsciously)…. YES YOU CAN CALL ME! I have for a loooong time said that most…

Yip, you read that correctly…… We got 73 new patients in a single day recently from a “screening” WITH A TWIST …. Before too many people copy me (already happening) let me be clear… I INVENTED THIS AND ITS INSANE! if I say so myself… ha ha! Well actually, if I am honest ,its nothing “new”, there seldom is ….. its…

Bottom line is, “online” workshops don’t work… unless you make one simple but essential strategic pivot …. which I will be teaching in my upcoming Free 2021 C0vid Marketing Masterclass! I don’t care how many “guru’s” tell you that you can get a ton of new patients by simply hosting “online” workshops …… THEY ARE DEAD WRONG!…

Recently we were put back into a full lockdown and while nobody wants lockdowns….. honestly I barely lost a minutes sleep because we are prepped and ready… how about you? If you haven’t already cottoned onto the fact that we are more than likely going to be in and out of various regional and national lockdowns for…