The Marketing Fundamentals In this extract from my New Patient Avalanche Book I’m going to help you with some marketing strategy and context. I find that a big mistake many people make in marketing is that they rush straight into specific marketing activity without understanding how it all fits together. I’ll start by telling you…

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There is a fundamental and crucial difference between investing and spending. Most people don’t really conceptualise nor understand the key differences because we’re programmed to “feel” like both are essentially the same thing due to one key factor. In most cases (but not all), investing and spending will feel the same i.e. money will leave…

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The Less I Do … The More I Make! Sounds super cheesy doesn’t it… and quite honestly it feels slightly un- comfortable even writing the headline. Actually, a better word than “uncomfortable” would be “braggy” or “arrogant”. Or at least to me, it often feels like that. I’ve never been all that good at “tooting…

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Let’s now talk about how to use the principles I’ve talked about to create effective follow-up campaigns that turn leads into prospects and then into customers faster. FUNNELS Funnels are the steps that someone goes through from initial introduction to becoming a customer. I’d now like to make an important distinction between what we call…

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When you do a corporate talk, you will find that it has the least sales resistance. I’ve had many people do this for the first time who say, “It was the easiest sale I’ve ever done in my life.” So, it’s the easiest “screening” you’ll ever do in your life. But the hard work is…

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