It’s staggering just how much “dread” fills a chiropractor when I say these three words… “RAISE YOUR PRICES” The psychology around raising prices has everything to do with your understanding of just how irrational and powerful the FEAR OF LOSS is within a human being! Fear is often overcome by understanding some facts, and some in the…

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I know I am not alone when I say, I am tired of hearing the following sentences: “I need to go home and think about it.” “I’ll just have this session now and then see how it goes.” “Let’s see what my insurance covers and go from there.” “I’m so excited, today is my last…

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**BUT LISTEN UP…..THIS IS IMPORTANT!!!** (Continued From Part 1) It all depends if you are AT “EFFECT” or AT “CAUSE” of the said emotion or in this case “anger” or “impatience”.  For a second imagine a Tennis player serving….   Being at “effect” of an emotion means that the emotion in a way is “controlling” you.  Imagine…

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Leadership is about getting as many of your team “looking” in the same direction as possible.   The word ‘same’ or ‘unified’  springs to mind when we talk about leadership. In stark contrast, management is all about embracing the fact that each and every individual is different and making sure they feel that their own…

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What a journey this has all been. There were winners and there were LEARNERS ….. This month I’ve summarised what the “winners” all had in common.  There were really only 5 things that winners had in common.  They Trusted me and my team! I am ever so grateful and honoured to have been in the…

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I often warn not to confuse the concept of simple and easy. Simple and easy are two very different concepts. I certainly make many mistakes as a businessman and I am by no means a “complete” or finished product. I still have much to learn, but so far so good… My business is literally a…

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This is what every practice owner needs to know about maximising profit in the new economy! The week that we went into lockdown and had to close our 8 practices, I attended a group coaching call with Robert Kiyosaki. I will never forget what he said, “Welcome to the new economy, it’s the do more…

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For those of you in my Inner Circle, you may or may not know that I recently purchased a Pelton. And it’s no secret … I LOVE IT 🙂 Purely from a marketing perspective, I would suggest you get one. The psychology of how they get engagement, follow up and create a journey for their…

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