A couple years back, I had the pleasure of having a meal with an old palmer graduate who was in fact lucky enough to have met Dr. B.J. Palmer in the flesh while a student. He also had the pleasure of practicing with Clarence Gonstead and Dr. Clay Thompson. A living legend indeed! What struck…

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Here are the stats… 27 of those were “reactivations” and 183 are paid new patients through Facebook and organic traffic. Our Facebook adverts are killing it…! Why?? I think it’s because everybody else has pulled advertising spend allowing us to mop up most of the market. This is the power of not operating out of retractive fear…

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If there is any one thing that the insane situation has taught businesses and practice owners, its that you just have to operate the practice with more cash in the tank… The reality is…THIS WILL HAPPEN AGAIN, in some way anyway. It always does, every 10 to 15 years there is a “crash” and often a second…

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NO SKIN IN THE GAME!!! Thats why I hate the traditional concept of a “consultant”… There is a brilliant book called “skin in the game” written by Nassim Taleb! In it he outlines the disproportionate risk to reward ratio often found amongst the traditional concept of a “consultant” LET ME EXPLAIN… I have coaches –…

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There is a formula for just about anything… I love formulas they give you a tried and tested strategy to follow… Formulas are even better when emotion is high because 9 times out of 10…  If emotions is high… Intelligence is low… hence a formulae helps you simply follow steps “without thinking” or being directed…

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There is a very amusing interview with Richard Branson where he goes on to describe how it was impossible to sit for a meal with Nelson Mandela (one of my hero’s) and him not get at least $1 million dollars out of you for one of his charities etc… A.K.A. SELLING  The word “selling” has…

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“A recession like we have never seen before” That’s what the Chancellor Rishi Sunak was quoted saying this week… That’s whats coming ladies and gentleman…! Only the naive, ignorant or frankly dumb believe that were going to just waltz back into “life as we know it” in our practices. Let me be absolutely blunt… All…

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I’m going to keep this sweet and short! FOR THE LOVE OF MONEY…if there is ONLY 1 thing you ever learn from me…LET IT BE THIS! “PLEASE TAKE ALL PRICES OFF YOUR WEBSITE ASAP”! Here is the un-winnable game you are choosing to play if you do not heed my advice.  You’re inviting potential customers…

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Here is what you need to understand about giving “discounts”… FIRSTLY, there’s absolutely a time and place when it is appropriate to do so… Don’t let anybody convince you otherwise! However, here are some points to consider… Right now during these VERY uncertain times, first and foremost, there needs to be a concerted effort to…

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